Index / Paid Ads
Margin over clicks.
Every time.
Managed paid acquisition for retailers and brands. Google, Meta, TikTok, Klaviyo, plus visibility in ChatGPT, Perplexity, and Google AI Overviews — judged on margin and lifetime value, not in-platform ROAS.
02 / Channels
Five channels. One blended view.
Most agencies sell you one channel and report on its own vanity number. We run the mix and report on what actually compounds.
01
Google Ads
Search, Shopping, PMax — restructured around margin per SKU, not Google's default Smart Bidding. Run for Racketworld, Jadlam, others.
02
Meta Ads
Facebook and Instagram. Creative testing, audience layering, CAPI-clean tracking. Built around iOS 17+ attribution reality.
03
TikTok Ads
Where the discovery happens for fashion, beauty, hobby, and lifestyle brands. We run TikTok Shop for clients who sell where the audience already is.
04
Klaviyo & email
Welcome flows, abandoned cart, post-purchase, win-back. Live segments driven by Shopify behaviour, not static CSVs.
05
AI-channel visibility
Getting your brand cited in ChatGPT, Perplexity, Claude, and Google AI Overviews when buyers ask. Different work from SEO; closer to PR plus structured data.
03 / Why margin
A 4× ROAS on a 10% margin product is losing money once you count the ad platform fees, returns, and the staff hour to process the order.We chase the number that survives the P&L.
3.4×
avg return on ad spend
−45%
reduction in CPA
28%
avg revenue from email
10%
blended ACoS target
04 / How we run
Three stages. Run weekly. No mystery.
01
Audit
We pull 90 days of campaign data, search terms, attribution reports, and feed quality. Most accounts have 20–40% of spend going to keywords or audiences that have never returned money. We find them first.
02
Restructure
Campaign architecture rebuilt around margin per SKU, not blanket ROAS. Conversion tracking sorted (server-side where it matters). Feed quality fixed so Google and Meta have something to work with.
03
Run weekly
Bid moves, creative refreshes, audience expansion, dayparting, budget reallocation. Monthly reports with the blended view — paid + email + organic + AI-channel — not just in-platform numbers.
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