Index / Custom Development
When the apps run out.
We start.
Custom Shopify apps, third-party integrations, headless builds, MCP servers, agent APIs. The work the app store doesn't have a price tag for because nobody's built it yet — that's what we do.
02 / What we build
Seven things we ship regularly.
01
End-to-end automations
Full workflow systems that replace what an entire role or team used to do — customer service, listing onboarding, content production, returns triage, reconciliation. Not single-task scripts; complete job functions handled end-to-end.
02
Custom Shopify apps
Product configurators, loyalty engines, bespoke checkout logic, B2B portals — embedded apps that do exactly what your business needs.
03
Third-party integrations
ERPs, WMS, marketplaces, CRMs, fulfilment providers, accounting. If it has an API, we can plug it into Shopify.
04
MCP servers & agent APIs
Expose your Shopify, ChannelAdvisor, Xero, warehouse — whatever you run — to Claude, ChatGPT, or any agent runtime. The new integration layer; we ship them already.
05
Bespoke themes
Custom Shopify themes built in Liquid + Hydrogen where it makes sense. No leaked Dawn fingerprints.
06
Headless builds
Storefront API + Next.js / React. For brands and retailers who've outgrown Shopify's default rendering or want a unified front-end across multiple stores.
07
Custom Liquid & sections
Reusable theme sections your marketing team can rearrange without breaking the build. Plus the schema, blocks, and presets done properly.
03 / How we work
Built properly. Not bodged.
01
Scoped properly
Every project starts with a scope document. Fixed price, fixed timeline, no "it depends" surprises mid-build. We say no to projects we can't scope honestly.
02
Built to be readable
Code the next developer can understand. No spaghetti, no clever-for-the-sake-of-it, no traps. We assume you'll hire someone else one day.
03
Tested and documented
Everything tested across devices and edge cases before launch. Full docs handed over. Six months later you can still figure out how it works.
04 / Example build
Trade portal + product personalisation
A homeware brand with both retail and trade customers. Different pricing, different catalogues, real-time engraving previews. The kind of build that has no off-the-shelf equivalent.
trade orders
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